What works best – printed or digital communication? Your company uses both printed marketing pieces and digital communication across different media and channels. Some examples are printed mailers and the digital information on your website.
Do our brains respond differently to printed and digital messages? The world’s first neuromarketing study carried out by Ipsos, Nourons Inc. and PostNord has for the first time directly shown how our brains respond to printed and digital messages.
Printed advertisements create greater emotional commitment than digital advertising.