JP Graphics Adds Spot UV Coating Capability

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Spot UV Coated business card

JP Graphics is proud to offer Spot UV Coating for your printed materials. We’ve recently installed the Duplo DuSense DDC-810. This impressive machine can Spot UV Varnish as thick as 80 microns. It’s not quite the size of a water droplet, but not far off… can you spot the difference on this business card?!?!

Spot UV Coated business card

Spot UV Coating raises the printed page up to a whole new level. It creates a digital emboss that heightens the senses. It engages whoever receives your printed collateral in a way that until recently, was out of the price range of most commercial printers. Our easy-to-use Duplo DuSense Sensory Coater makes it possible for JP Graphics to offer a cost effective digital embellishment service to our customers.

 

 

UV embellishment adds a dimension to your printed materials

that you can touch and feel.

 

Printed or Digital Communication? Behind the Mind

What works best – printed or digital communication?

Your company uses both printed marketing pieces and digital communication across different media and channels. Some examples are printed mailers and the digital information on your website.

Do our brains respond differently to printed and digital messages? The world’s first neuromarketing study carried out by Ipsos, Nourons Inc. and PostNord has for the first time directly shown how our brains respond to printed and digital messages.

Printed advertisements create greater emotional commitment than digital advertising.

Source: Behind the mind, Postnord

The study was conducted in Denmark and Sweden, and looked at 100 people in both countries. The answer is unequivocal: Printed advertisements create greater emotional commitment than digital advertising.

Combining printed and digital media is the answer
However, printed advertisements cannot stand alone. The neuromarketing study very clearly showed that the combination of printed and digital advertising has a bigger impact than either one media or the other. By far the best effect is achieved by choosing printed media first, and then following up with digital advertising.

Printed media plays an important role in your brand message
The survey also showed that people find it easier to focus on printed advertising. Digital media create more stress than printed media, which is why messages in digital media are often subconsciously ignored. In combination however, the two media are second to none, and it has been established once and for all – that printed media plays an important role in communicating your brand message.

Source: Behind the Mind, PostNord

Interested in using Printed Media? Contact us at JP Graphics in Santa Clara. We excel at printed media!