JP Graphics Installs Digital Foil and Lamination Machine

JP Graphics in Santa Clara, CA recently installed the powerful new Protopic™ Auto-540 Dual digital foil and lamination machine.  It packs a formidable list of abilities, including single-sided laminating, single-sided SHR™ (Silver Halide Replacement), spot Sleeking™, and metallic foil fusing.

Here are some exciting new capabilities for your printed materials:

  • foil stamp inline digitally and then laminate too
  • foil stamp folders and then ZUND die-cut out to any shape.
  • foil stamp all save the dates – wedding invites and such…  even magnets

Contact Us Now for a tour of our Santa Clara, CA commercial printing facility.

Download a PDF with complete specifications of the Protopic™ Auto-540 Dual machine.

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Printed or Digital Communication? Behind the Mind

What works best – printed or digital communication?

Your company uses both printed marketing pieces and digital communication across different media and channels. Some examples are printed mailers and the digital information on your website.

Do our brains respond differently to printed and digital messages? The world’s first neuromarketing study carried out by Ipsos, Nourons Inc. and PostNord has for the first time directly shown how our brains respond to printed and digital messages.

Printed advertisements create greater emotional commitment than digital advertising.

Source: Behind the mind, Postnord

The study was conducted in Denmark and Sweden, and looked at 100 people in both countries. The answer is unequivocal: Printed advertisements create greater emotional commitment than digital advertising.

Combining printed and digital media is the answer
However, printed advertisements cannot stand alone. The neuromarketing study very clearly showed that the combination of printed and digital advertising has a bigger impact than either one media or the other. By far the best effect is achieved by choosing printed media first, and then following up with digital advertising.

Printed media plays an important role in your brand message
The survey also showed that people find it easier to focus on printed advertising. Digital media create more stress than printed media, which is why messages in digital media are often subconsciously ignored. In combination however, the two media are second to none, and it has been established once and for all – that printed media plays an important role in communicating your brand message.

Source: Behind the Mind, PostNord

Interested in using Printed Media? Contact us at JP Graphics in Santa Clara. We excel at printed media!

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Meet Michael Iburg, JP Graphics New General Manager

JP Graphics new General Manager, Michael Iburg.

Michael has a 4-year degree in Lithography and Commercial Printing from Copenhagen, Denmark, and is celebrating his 30th anniversary in the industry this year!

Like Joan, Michael got in to the printing industry by chance, ended up getting the “printing bug” and never left.

As our new General Manager, Michael will be responsible for overseeing the daily operations at JP Graphics, in order for Joan to focus on sales and networking.  He is fluent in English and Danish,  (as well as conversational German)  and specializes in team building and business management.

Michael’s career has encompassed many things, including production management, consulting, sales, and marketing.  He was also a product manager for a large press manufacturer. Making him a perfect fit for managing operations at JP Graphics.

In his spare time, Michael enjoys spending time with his family, where arts and crafts have high priority; including painting, sculptures, and music. He also enjoys cooking organic meals with his wife!

His favorite get-away?  Casting a line in the water, camping, and hiking with his bloodhound.

We’re glad to have you on the team Michael, and are looking forward to seeing your creative talents put to use as we move into our 20th year in business!

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The 2017 San Francisco Bay Area Admin Awards is a WRAP!

JP Graphics is a proud Event Partner for the Bay Area Admin Awards!

CONGRATULATIONS TO THE 2017 WINNERS!

Click here to view the nine 2017 San Francisco Bay Area Admin Awards winners including Lisette Cervano, HoneyBook, winner of the program’s most prestigious award, The Colleen Barrett Award for Administrative Excellence!

CHECK OUT THE PHOTO GALLERY

Pictures from the 2017 San Francisco Bay Area Admin Awards, captured by Oh Snap! Visuals can be accessed here: Photo Gallery.

Having trouble accessing the photo gallery? It’s likely to be a result of your company’s firewall (help, IT!). Try viewing on a personal mobile device or forwarding to a personal email address you can check from home later if you have trouble now.

WATCH OUR DANCERS & LIP SYNCER’S

Click here for instant access to the video tribute that opened the awards gala featuring program finalists’, supervisors and coworkers lip syncing and dancing to Taking Care of Business by Bachman-Turner Overdrive.

HELP US SPREAD THE WORD

Help us spread the word about the Admin Awards program! Simply  click here to receive updates and notifications for the 2018 program.

JOIN THE SILICON VALLEY ADMIN AWARDS ON FACEBOOK 

Follow us on Facebook to stay up-to-date on what’s happening at the Admin Awards.

 

 

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Joan Escover Featured in Silicon Valley Organization Campaign

Joan Escover, founder and owner of JP Graphics was recently featured as part of a month-long campaign from the Silicon Valley Organization #SVOWomen campaign. Check it out and read about some of the amazing business women that happen to also be  SVO members and staff. Recently, local small business owner Joan Escover was featured. She is an amazing business woman, runs JP Graphics and is highly involved with The Silicon Valley Organization. Read excerpts from the article:

Name:  Joan Escover

Company:  JP Graphics, Inc.

Profession:  Printer/Communications Professional

How long has your business been a part of TheSVO?: 

10 years

Why is it important to your business to be a part of The SVO? 

I enjoy the networking AND more importantly the education – especially the Monthly Breakfasts … really helps in your ability to know what is going on in Silicon Valley.

What was your first job like? 

I got my first job at Wendy’s on my 16th Birthday. I have never worked that hard again. But you do appreciate working with the public and what its like to clean up after someone who doesn’t care … So I teach my children to CARE and be respectful of everyone’s things.

Describe your current job.

I run a large printing company that covers the whole realm of print – from digital to offset to specialty finishing like foils and letterpress. We have 45 employees that are true craftsmen, and I am proud to be a woman-owned business in a male-dominated industry.

What has been a career high point for you thus far?  

Surviving the Dot.com Bust.  A LOT of printers didn’t. I used every bit of my education and resources to stay alive and it has paid off .

What words of advice can you share for other professional women working in the Silicon Valley

Support one another. From a Yelp review, to a referral, to just be listening support. We make the best sales team because we are fair and have great follow-through.

On August 26, 2017, Women’s Equality Day is celebrated across the nation. 

Contact Joan Escover

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JP Graphics – Letterpress Making a Comeback

Why Is Letterpress Making a Huge Comeback?

Holding a letterpress print is a completely different experience than holding a digital or offset print. Run your finger over the surface and you can see and feel the embossment of the letters; feel the substantial weight and rich surface of the paper and experience quality that speaks of high craftsmanship, of elegance and the revival of a lost art.

There are reasons that, 30 years ago, letterpress almost disappeared. This kind of printing is fussy. To print books and small matter, you arrange blocks of metal type in a press to spell out words; headlines or posters often use large type cut from wood. A letterpress then pushes paper down onto the blocks, which have been covered with a thin layer of ink. You wind up with inky fingers and aching muscles. And it’s impossible to achieve completely consistent results.

But for every degree of difficulty, there’s an equal measure of aesthetic appeal. Martha Stewart was among the first to highlight this as letterpress faded, and clamored for its revival. In the 1990s, her lifestyle empire extolled the handcrafted look and feel of letterpress work, especially for wedding invitations. Stewart’s outlets tended to feature prints with a deep relief, known as debossing, which photographs well at an angle in a shallow depth of field. You can feel the impression with your eyes. (Embossing raises paper towards the reader, pressing up from underneath.) Photo credit: Adrian Harrison.

Have a project you’d like to share with us? Get a quote from JP for your letterpress artisanal print project. You will be pleasantly surprised!

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FREE Business Training from Inner City Capital Connections

Do you know of a small business that can benefit from this unique, free business training opportunity slated to begin this summer? The nominations deadline is June 30, 2017, so please take a minute to see how you can help support small business and the vitality of our inner cities. JP Graphics is a proud alumni of the ICCC Program.

ICCC is a national program that helps small businesses in low-income areas – or with a majority of employees who live in low income areas — build capacity for sustainable growth. The program provides:
-12 hours of training in strategy, sales & marketing, talent management and small business finance
– virtual training sessions over a several month period
– one-on-one coaching with experts in small business finance and operations
– direct access to providers of capital

Along with Janet Liang, President, Kaiser Permanente Northern California, Oakland Mayor Libby Schaaf, and the Oakland Thrives Leadership Council, I invite you to nominate businesses that you think might benefit from the program.  Please find more details about this free training on the ICCC Oakland website.

To nominate a small business (or self-nominate), email the nominating form directly to Hyacinth Vassell  or nominate online at http://icic.org/inner-city-capital-connections/nominate-apply/   ICCC will follow up with every business that is nominated to be sure the program is a good fit for them and answer all their questions.  All we need are nominations!

Feel free to share this information with others who may have ideas about businesses that could benefit.

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Employee of the Month – Claudia Rubio at JP Graphics

JP Graphics Employee of the Month in Bindery Services

We’re proud to announce our latest Employee of the Month, Claudia Rubio in Bindery!

Claudia was selected because she is the definition of an outstanding employee and a perfect fit for our team.

Claudia is:

Reliable – and always there, and will stay until the job is done

Talented – she knows all the machinery and print bindery processes

Quality Oriented – she always checks and double checks her work

Claudia is known for going above and beyond, and is very fast and efficient!  You can tell from her smile that she loves what she does, and her strong work ethic shows she takes pride in her job and with JP Graphics!

Thank you Claudia, for a job well done, we’re lucky to have you as a part of the JP Graphics team!

Learn more about JP Graphics Bindery Services here.

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